During the EU timezone (I was at work, unfortunately), Mercenary Coalition formed up a large Machariel fleet. We formed to support allied forces who were hitting some timers in the likely event that CFC responded. A couple of things here, Athen mentioned it specifically in the summary he posted, and it's worth repeating; I'll quote him: "We really do have one of the best logistic wings out of all eve alliances." I won't spend too much on this, but it's absolutely true. I've mentioned time and again how much moving is involved with being a mercenary, and with an alliance this size Mercenary Coalition would absolutely fall apart if we didn't have our logistics group.
So, after the fleet was formed and bridged into place, Athen held the fleet a few jumps out in lowsec while our Blues began hitting the timers. Ideally, CFC would commit on the fleet that they knew about, hitting the towers, since we were still a secret. Sure enough, CFC bridged in ~200 T3s and came within two jumps of the target system, unfortunately we were scouted at this point and they decided to bail.
And that's pretty much it. That's all that happened if you look at it from the grunt's perspective who doesn't have the full picture. This is the perspective most of us in EVE have. Rarely do we get a peak at "5 skype convos and 4 in game convos + intel channels", as Athen puts it, which gives context. But since Athen has shed light on the rest of the situation, let's dig deeper.
First, it wasn't just us and the Blues hitting the timer that were involved. CFC had another 200 T3s in support ready to come in, but they were caught by NC. and rage camped in a tower in Venal before they could move. And even though CFC still had a total numbers advantage, having their support fleet crippled, coupled with our large fleet in support (our alliance alone comprised 33% of the combined Blue fleet), probably convinced them not to engage with their main fleet.
And that is exactly what we're paid to do right now: make targets not show up, make targets stay docked. Make them want to live somewhere else. Our employer couldn't be happier. He couldn't have imagined a better situation, even. Was it boring from a pilot's perspective? Sure, but to me, the best part about being a mercenary is seeing your contribution effect the overall game. Sometimes, you may not realize it but what you do matters a whole hell of a lot.